The DoubleClick Controversy
|
|
ICMR HOME | Case Studies Collection
To download The DoubleClick Controversy case study
(Case Code: ITSY014) click on the button below, and select the case from the list of available cases:
» IT & Systems Case Studies Collection
» IT and Systems Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
ITSY014 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes
Internet Companies |
| Case Length |
: |
11 Pages |
| Period |
: |
1995-2001 |
| Pub Date |
: |
2001 |
| Teaching Note |
: |
Available |
| Organization |
: |
Doubleclick.com |
| Industry |
: |
Internet
Commerce |
| Countries
|
: |
USA |
Abstract:
The case examines the Internet media company DoubleClick.com's legal problems
due to its controversial website visitor information collection practices. The
company's attempts to come out of these problems are also discussed. The case
also discusses the issue of privacy on the World Wide Web and the legal,
technical and ethical aspects involved.
|
|
Issues:
» Understand the need for protecting the rights of individuals to privacy
and to know the intent behind collecting personal information.
Contents:
Keywords:
Internet, media company, DoubleClick.com, legal problems,
website, visitor information, collection practices, privacy, World Wide Web,
legal, technical, ethical.
The DoubleClick Controversy
- Next Page>>
|
|
